February 24, 2014

Adopting New Media and Empowering Journalists


For a decade now, French news channel La ChaƮne Info (LCI) has been front and center in delivering news to the television viewers of France. This case study on LCI using MediaPower's Newstouch shows how LCI exhibits the grace and passion of a veteran news provider - by adopting and embracing news from the web, instead of competing with other sources of information. As LCI launched its new shows that present trending information circulating on the web and social networks, they empower their journalists with tools that allow them to control their presentations, and better interact and engage with their audience.

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