April 15, 2020

Beyond traditional scenography with dynamic LED walls

A QVC Case Study

While traditional set designs can be effective at creating realistic settings and backdrops for promoting individual products, they provide very little flexibility, often requiring custom-built bulky set pieces for every product. There is no question that traditional set design provides much-appreciated realism, but QVC’s studios rolled out LED walls by Coleder and Totem LED wall technologies to create vibrant set designs that are much more flexible and easier to manage.

QVC is a multichannel platform that combines TV, digital, mobile and social for a unique shopping experience for millions of people worldwide, delivering the joy of discovery through the power of relationships. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to approximately 380 million homes on 13 broadcast networks in seven countries, including channels in the UK, Germany, Japan, Italy, and through a joint venture in China. QVC has been broadcasting in Italy since 1 October 2010 with 17 hours live each day, seven days a week, 364 days a year.


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