February 12, 2019

MediaPower brings radically simple video management to Italy

MediaPower signs exclusive distributor agreement with axle ai

February 12, 2019 (Genova, Italy) – European media technology solutions provider MediaPower has partnered with radically simple video search and management software pioneer, axle ai, to bring intelligent and cost-effective video management to Italian market under an exclusive distributor agreement.

axle ai is a pioneering leader in easy-to-use yet powerful tools that save video production time and expense, and enhance media value. The latest version of axle ai software uses the latest technological advancements to transform previously complex and cost-prohibitive methods of tagging, searching, and collaboratively managing media into one that leverages artificial intelligence and machine learning to simplify the media management processes.

With over 500 customers worldwide, including media conglomerates such as Turner, CBS and Paramount, and multinational corporations like REI, Reebok, Coca-Cola and Price Waterhouse Coopers, axle ai continues its global expansion through partnerships with reputable TV and Media experts like MediaPower.

“Empowering video teams, especially those unable to justify the costs and constraints of traditional media asset management systems, is our fundamental purpose. Working with MediaPower expands our global reach – both in helping more video teams simplify their media management and in extending axle ai’s business growth. It also brings us more opportunities to further innovate our award-winning media management solution” said axle ai CEO Sam Bogoch.

MediaPower CEO Marcello Dellepiane says “we are always committed to helping our customers leverage technological advances. We entered into this partnership to reinforce this commitment. axle ai’s pioneering work on bringing artificial intelligence and machine learning to simple and cost-effective media management is one that undoubtedly favors our customers.”

About MediaPower
MediaPower enables media workflows through products and services that empower organizations to create, manage, deliver, and monetize digital media. Founded in 1993, MediaPower started as an integrator of networking and storage solutions for the broadcast industry, with products from the best broadcast and media brands like SeaChange, DDN, NetApp, and Dalet. MediaPower has since developed multidisciplinary expertise in IT-based media workflows, media management, and content acquisition & distribution. www.media-power.it

About axle ai, Inc.
axle ai is the pioneer in developing radically simple video search and management software that takes full advantage of ongoing developments in artificial intelligence and machine learning. As social media drives massive growth in video capture and postproduction, axle ai uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle ai is a privately held company, based in Boston; its founders have extensive industry experience in media asset management for creative applications. www.axle.ai

Press Contacts

Francisco Fronda
Marketing Director, MediaPower

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