May 02, 2013

MediaPower brings Private Cloud solutions to Italy with Sequencia Technologies

Genoa, Italy (May 2, 2013) – Italian media technology solutions provider MediaPower announces a new partnership with US-based private cloud systems design and engineering firm Sequencia Technologies to enable media companies in Italy to shift their broadcast costs from capital to operating expenses. The shift is achieved by combining the expertise of both companies in tailoring, engineering, and executing private cloud solutions for broadcasters and content providers. Media companies can now deliver their Broadcast Services via the cloud from a “single pane of glass” – using a monitor, mouse, and keyboard.

Much hype has been placed on cloud technologies globally, yet customers are still baffled by how best to employ the cloud for their core business operations. Sequencia Technologies specializes in migrating media companies to their own private clouds to dramatically improve delivery and profitability through virtual Broadcast Services.

Media technology vendors tend to focus only on their own solutions in their areas of expertise, leaving their customers to fend for themselves when it comes to finding integrated cloud solutions across functional silos of compute, storage, networking and security. This vendor approach is expensive and makes it difficult for broadcasters and content providers to fully automate their workflows, much less make them private cloud-capable. The partnership combines MediaPower’s deep knowledge of the media industry with Sequencia’s private cloud products, services and engineering expertise.

With MediaPower and Sequencia working together in the media market, companies can expect a private cloud broadcast solution that delivers the key requirements of their unique business needs. In the private cloud, sharing network resources for ingest, storage, and transcoding is more efficient and secure. Global media customers benefit from dynamic resource allocation for content creation and processing across their worldwide facilities. The result is robust workflow with improved reliability and security along with centralized cost reduction from master control operations in the cloud.

MediaPower and Sequencia believe there is no single approach to private cloud migration for media companies. Customers have the flexibility to start at any point in the grand migration scheme, avoiding redundancies and unnecessary vendors. Our approach assures we meet project timelines and budgets.

“At MediaPower, we do not believe in hype,” Marcello Dellepiane, CEO of MediaPower, says. “We want to offer concrete private solutions for the media industry's specific needs. We have been hearing about the cloud for a while now, but each vendor has its own “cloudy” version of it.”

“With Sequencia, we now know cloud for media companies means running their virtual services on their own private clouds. We do not offer an instant one-size-fits-all-solution. We know what's important for TV; we provide a standardized software system to deliver; and we put your workflows on our platform in the private cloud where you can run broadcast services from a ‘single pane of glass’–using a monitor, keyboard and a mouse,” Dellepiane concludes.

MediaPower brings Sequencia solutions and services to Italy and to specific accounts globally. For more information, visit


About MediaPower
MediaPower enables media workflows by providing solutions for media content production and delivery across multiple platforms. MediaPower was founded in 1993 as an integrator of certified networking and storage solutions for the media industry, such as SeaChange International (now XOR Media), DataDirect Networks, and Dalet.

About Sequencia Technologies
Sequencia Technologies is a cloud systems design and engineering firm focused on helping customers deliver and improve their broadcast services. Our team of highly experienced engineers engages at any point in a media company’s migration to private cloud and guides the business through the complexity, design and deployment of cloud systems. Unlike consulting companies that provide a list of vendors and a roadmap, Sequencia leverages our industry-leading team of experts to engineer and execute cloud solutions for media companies.

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Francisco Fronda
Marketing Director, MediaPower

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