October 11, 2017
MediaPower to Optimize Realtime Lead Generation for Italian TV With New Sodyo Partnership
MediaPower will maximize leads generation for Italian Television Stations with Sodyo’s O2O platform.
Genoa, Italy (October 11, 2017) – MediaPower is pleased to announce it has been appointed as the official Italian reseller partner for Sodyo, seeing the availability of Sodyo’s revolutionary O2O (Offline to Online) platform solution within Italian markets.
Sodyo’s O2O solution disrupts the television landscape by enabling broadcasters to generate real-time leads from their audience via enriched content and commercials.
Sodyo's patented Color Vertex Point (CVP) technology is based on colorful visual codes that can be displayed on any platform, digital or printed and detected by smartphone cameras from a range of a few centimeters to dozens of meters away. Viewers can interact with any television content, actively participate in live shows, vote and even “Point and Purchase” with any mobile device and with an excellent user experience never seen before.
The company’s new partnership with MediaPower will greatly expand MediaPower’s operational scope, producing numerous industry insight reports and exclusive industry leads, as well as best practice guidance.
The Sodyo platform works with three main elements:
- Point and Purchase: The viewer points their mobile device to the TV screen, and immediately a pre-loaded web page instantly appears on their mobile device allowing them to purchase the advertised product.
- Point and Learn More: The viewer points their mobile device to the TV screen, and instantly receives additional information about a product or service. Point and Learn More is an excellent “funnel opener” for durable goods.
- Point and Vote: The viewer points their mobile device to the TV screen and votes for content choices offered on the TV – favorite singer, favorite news story or whatever poll or vote your TV station offers.
"The enhancement of TV commercial experiences through the strengthening of sales funnels is driving the broadcast media industry to new levels of quality and opening up a wide arena of new workflows that content producers and advertisers are embracing,” comments Gabi Broitman, Sodyo’s COO. “We are very pleased to be partnering with such a highly experienced and well-regarded company as MediaPower to contribute to this rising quality.”
"Sodyo has an excellent reputation for both quality and innovation," adds Marcello Dellepiane, CEO, MediaPower. "We have performed extensive tests to ensure operational compatibility between the Sodyo platform and our clients. The Sodyo platform will be a game-changer for the Italian TV sphere; we predict it will reap great success, giving broadcasters and production companies the ability to generate leads better, enhance viewer engagement and identify fruitful opportunities like never before." About MediaPower
MediaPower enables media workflows by providing solutions for media content production and delivery across multiple platforms. MediaPower was founded in 1993 as an integrator of certified networking and storage solutions for the media industry, such as SeaChange International, DataDirect Networks, and Dalet. www.media-power.it About Sodyo
Sodyo Ltd. was founded in 2012 by Alex Alon, Rina Alon and Eran Katz. Sodyo’s leading technology was invented by Rina and Alex Alon, who are among Israel’s leading physicists. Sodyo’s technology is patented and well known for its unique characteristics of distance recognition on multiple platforms and its unique user experience. www.sodyo.com