September 14, 2018

Mediapro signs up MediaPower as Italian distributor of AutomaticTV

MediaPower adds intelligent and automated sports production to its product portfolio

September 14, 2018 (IBC, RAI Amsterdam) – Italian media technology solutions provider MediaPower is now an official distributor of Mediapro AutomaticTV in Italy. MediaPower and Mediapro’s partnership will bring automated sports production to customers in Italy.

Designed and developed by Mediapro, AutomaticTV is a low cost fully automated multicamera production system for sports events. It is an intelligent audiovisual production system that does not require a camera operator or director intervention. It employs AI to understand sports action and its rules, and follows the game autonomously using built-in pan, tilt and zoom functionality, and performs camera switches automatically.

AutomaticTV is now in use around the world to film professional and non-professional leagues, training sessions, minority sports, school and college leagues, amateur competitions and other events.

MediaPower CEO Marcello Dellepiane says “advances in artificial intelligence have allowed for autonomous video capture and intelligent content creation. Such technologies help streamline sports production and have the potential to fully automate content creation and distribution. Mediapro’s AutomaticTV is certainly at the forefront of this automation segment, and it is this very reason that we sought to bring AutomaticTV to our valued customers.”

About MediaPower
MediaPower enables media workflows through products and services that empower organizations to create, manage, deliver, and monetize digital media. Founded in 1993, MediaPower started as an integrator of networking and storage solutions for the broadcast industry, with products from the best broadcast and media brands like SeaChange, DDN, NetApp, and Dalet. MediaPower has since developed multidisciplinary expertise in IT-based media workflows, media management, and content acquisition & distribution.

About AutomaticTV
AutomaticTV is a multi-cam live production system to produce sports events without the assistance of an operator. AutomaticTV is a product developed by MEDIAPRO.

MEDIAPRO is a leading group in the European audiovisual sector, unique in content integration, production, and audiovisual distribution. It provides the creativity and technical solutions necessary to design, produce and distribute any audiovisual or multi- channel project.

Press Contacts

Francisco Fronda
Marketing Director, MediaPower

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