MediaPower Newsletter

After years of attending the IBC (International Broadcast Conference), held annually at the RAI in Amsterdam, I can confidently say that the 2017 conference has been the best so far. Not only did the IBC celebrate 50 admirable years of success, it also wowed visitors and exhibitors alike with amazing stands displaying the latest technological offerings and solutions.

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According to Paolo Pescatore, VP of multiplay and media at CCS Insight, the TV industry is primed for huge disruption as consumers shift to online video. CCS Insight says the industry is facing a period of disruption that underlines the importance of content and connectivity and emphasises that the future is all about internet-based delivery, the cloud and mobility.

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YouTube TV now reaches half the U.S. population with its $35 bundle of 48 channels. At this price, the service is certainly making a loss. How long can it go without a price increase?

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The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Dalet answers all your questions in this blog article taken from an interview of Kevin Savina, director of product strategy at Dalet, by The Broadcast Bridge.

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In this Bloomberg special report in the "Bloomberg Surveillance" program, Rebecca Penty discusses how European broadcasters are banding together to create a wider reach for ads and audience data to combat the growth of advertising moving to the internet and social media.

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Data is the new bacon. The origins of this saying reportedly come from a quote by Microsoft’s CEO Satya Nadella, where he said, “Data is the real currency of your company.” Quantum adds a twist to this for their customers: currency of data isn’t so much about plain data; it’s more specifically about metadata.

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Next-generation broadcasting boasts any number of interactive capabilities. Among its big advantages: It could make TV-based shopping so simple. It may take some time to perfect this but driven by the allure of audience engagement and money-making opportunities, station groups, industry advocates and advertisers are already exploring ways to make buying stuff with a remote click the next big thing in home shopping.

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Files keep piling up faster than ever. In comparison to previous years, we’re using more storage. Finding a specific file becomes increasingly difficult. All of this calls for is an archive. Archiving is more helpful and rewarding than ever.
*This article originally appeared in the August 2017 issue of Softech magazine.

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At a roundtable organised by data management experts, NetApp, media industry experts from Vice Media and Pixit Media met to discuss the impact of data in an industry rapidly disrupted by changing consumer expectations.

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A premium live video switcher enables the creation of a quality live production, and a quality live production attracts viewers in turn. Increased viewership empowers the growth of your brand and ultimately helps drive business. In this blog article by Epiphan, Jordan Sheldrick lists five essential factors that embody a powerful video switcher.

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While traditional OTA broadcasting doesn’t garner the mass audiences it did in its heyday, it still generates a considerable amount of revenue for station owners and provides local services to communities. NGT (ATSC 3.0) has great promise but its success is far from assured and it will take a leap of faith for the early adopter to make the move. So it is no wonder the question is being asked “What are we going to do with TV?

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Here's an interesting look at Canada's biggest supercomputer: 27,000 Intel Xeon Cores, 190 TERABYTES of RAM, and 64 PETABYTES of storage (including 4PB of DDN storage that delivers 40GB/s of sustained throughput) lie within this crazy datacenter called Cedar.

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Broadcasters will evolve into becoming orchestrators and content aggregators with the help of KVM technology, which needs to provide ‘virtual access’ to physical resources as well as newer virtual resources. KVM technology can and should enable many users to connect to multiple computers or virtual desktops over IP so that the user has the same experience as if sitting directly at the PC.

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We know that broadcasting in UHD requires more resources such as channel capacity with resolution being the largest consumer of extra overhead. We also know that consumers are sitting further away from their televisions than the proper viewing distance. So, the operative question becomes whether or not the perceived quality improvement is worth the resource overhead needed to broadcast the higher resolution.

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