Settembre 02, 2011

Mediaset Deploys DDN Storage Technology to Support Growth, Accelerate and Consolidate Digital Media


Mediaset worked with an integration partner, MediaPower, a worldwide provider of innovative digital television solutions, to achieve its vision of next-generation video workflows.

“DDN provides huge operational advantages to broadcast organizations,” said Marcello Dellepiane, President & CEO of MediaPower Group. “DDN was the data infrastructure provider that could scale most efficiently with the rapid growth of Mediaset’s multi-petabyte video storage infrastructure.”

“We are proud that one of the world’s most prestigious broadcast organizations has turned once again to DDN,” said Paul Bloch, President and cofounder of DataDirect Networks. “We look forward to supporting Mediaset as it continues to innovate and grow.”


CHATSWORTH, CA — (September XX, 2011)
DataDirect Networks (DDN), the world’s largest privately-held information storage company, today announced it has expanded its relationship with Italy’s largest commercial broadcaster. Milan-based Mediaset SpA has deployed additional data infrastructure from DDN to support the rapid growth of its next-generation media broadcast platform.

One of the world's foremost media organizations, Mediaset recorded 2010 revenue of more than €4.29 billion, has more than 6,285 employees, and creates vast amounts of video that is managed and collaboratively edited by employees in its broadcast production facilities.

Mediaset has relied on DDN technology since replacing its tape-based storage archive with a digital media archive from DDN. Additional DDN technology was needed to support a growing number of broadcast production facility users requiring concurrent multi-user editing and high-bandwidth video streaming capabilities.

“Moving to a digital storage system was a financially sensible business decision that pleased everyone. And because we can stream direct-to-air from our DDN-based storage system, our broadcast production workflow is faster and more efficient,” said Mauro Cassanmagnago, Deputy General Manager & Engineering Director of Videotime SpA, the Mediaset subsidiary that produces and manages its TV productions. “Thanks to DDN and MediaPower, we have also been better able to take advantage of new revenue opportunities such as external on-demand streaming and content repurposing.”

Mediaset worked with an integration partner, MediaPower, a worldwide provider of innovative digital television solutions, to achieve its vision of next-generation video workflows.

“DDN provides huge operational advantages to broadcast organizations,” said Marcello Dellepiane, President & CEO of MediaPower Group. “DDN was the data infrastructure provider that could scale most efficiently with the rapid growth of Mediaset’s multi-petabyte video storage infrastructure.”

“We are proud that one of the world’s most prestigious broadcast organizations has turned once again to DDN,” said Paul Bloch, President and cofounder of DataDirect Networks. “We look forward to supporting Mediaset as it continues to innovate and grow.”



About DataDirect Networks
DataDirect Networks (DDN) is the world's largest privately held information storage company. We are the leading provider of data storage and processing solutions and services, that enable content-rich and high growth IT environments to achieve the highest levels of systems scalability, efficiency and simplicity. DDN enables enterprises to extract value and deliver results from their information. Our customers include the world's leading online content and social networking providers, high performance cloud and grid computing, life sciences, media production organizations and security & intelligence organizations. Deployed in thousands of mission critical environments worldwide, DDN's solutions have been designed, engineered and proven in the world's most scalable data centers, to ensure competitive business advantage for today's information powered enterprise.

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Francisco Fronda
Marketing Director, MediaPower
ffronda@media-power.it

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