Novembre 13, 2013

Mediaset Distribution selects MediaPower Arkki MAM to promote content

Genoa, Italy (November 13, 2013) – Italian media technology solutions provider MediaPower announces that Mediaset Distribution, leading distributor of Italian TV programs and scripted formats, has selected the MediaPower Arkki media asset management solution-in-a-box to promote its production content. Mediaset Distribution first used Arkki at the recently concluded entertainment content market gathering, MIPCOM 2013.

Arkki is a simple and innovative media asset management solution built in a robust storage platform. Coined as MediaPower’s MAM-in-a-box, Arkki gives content providers the power to store, catalog, retrieve, and manage thousands of videos, images, and documents that users can access via standard web browsers.

In Mediaset, Arkki’s project sharing feature enables content to be made available via a public link, so that potential buyers can browse, view, and download low-quality proxies, also generated by Arkki. Soon, Mediaset will be fully optimizing Arkki’s powerful content management and search functionalities for casting and actor selection, using its rough-cut and sub-clip generation facilities to access content in seconds.

Mauro Cassanmagnago, Technical Director, Mediaset Distribution, says, “We appreciate how MediaPower takes an innovative approach to media asset management through Arkki. It’s a complete solution in a robust box that is pre-configured and ready-to-use, significantly accelerating training and deployment time and allowing us to immediately turn our investment into revenue.”

About Mediaset Distribution
Mediaset Distribution is the international distribution branch of Italian group Mediaset. With a catalogue of more than 500 titles, Mediaset Distribution is the leading distribution company of Italian TV Programs and scripted formats.

About MediaPower
MediaPower enables media workflows by providing solutions for media content production and delivery across multiple platforms. MediaPower was founded in 1993 as an integrator of certified networking and storage solutions for the media industry, such as SeaChange International (now XOR Media), DataDirect Networks, and Dalet.


Francisco Fronda
Marketing Director, MediaPower

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