At the core of this offering, ARKKI Evo stands out as the flagship proprietary solution: a comprehensive platform for managing the multimedia content supply chain.
Available as a cloud-based SaaS or on-premises installation, ARKKI Evo enables efficient handling of media acquisition, processing and distribution.
MediaPower’s mission is to help media companies gain tangible benefits by automating and optimising workflows and the management of content and metadata.
This approach is rooted in a clear awareness that the media industry is constantly evolving, driven by new operational models.
A strategic transition from on-premises infrastructure to the cloud, together with the adoption of an advanced media supply chain management system such as ARKKI Evo, makes it possible to strengthen competitive advantage, increase audience retention, optimise costs and maximise revenue.
ARKKI Evo, as a whole:
• Optimises human and software-defined resources: improves the efficiency of operational staff and virtualised or software-defined resources managed through software rather than dedicated hardware.
• Multi-region storage: content is stored across several geographical areas, ensuring redundancy, security and quick access from different operational zones.
• Essence detection and integration: the system supports recognition and integration of different types of “essence” (video, audio and metadata tracks), streamlining workflow automation.
Key development areas of ARKKI EVO
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NO-SQL architecture to manage multimedia complexity
• High scalability: enables efficient management of large, heterogeneous data sets, suitable for companies such as Mediaset that handle extensive media archives.
• Faster data access: improves asset retrieval and manipulation times, enhancing productivity.
• Advanced search: sophisticated functions facilitate the localisation of specific assets, which is crucial in complex media environments.
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Open file structures and versatile integration
• Guaranteed compatibility: open architecture ensures seamless integration with existing systems and workflows, lowering transition costs.
• System adaptability: interoperability makes it suitable for diverse production environments with high content volume and broad distribution needs.
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Advanced AI capabilities
• Speech recognition: ideal for automatic transcription of interviews, news and conferences, accelerating indexing and search processes.
• Image recognition: supports visual asset organisation by identifying objects, scenes and activities, especially valuable in TV, film and advertising.
• Automatic metadata tagging: reduces manual input, speeds up processes and maintains consistency in content management.
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Automated and optimised workflows
• Smart automation: decreases technical workload by automating processes, allowing greater focus on creativity and production.
• Operational efficiency: the AI-automation blend shortens production and distribution times, which is essential for deadline-driven media operations.
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Continuous innovation and evolving industry standards
• Future-proof scalability: adapts to client growth, supporting archive and operational flow expansion.
• Technological leadership: ARKKI EVO’s advanced features position MediaPower as a strategic partner in MAM technology evolution.
• Customer-driven design: conceived to enhance workflows and support the business objectives of media companies.
Key benefits for broadcasters and strategic clients
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Reduced operational costs: advanced search and automation reduce asset management time and resources.
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Increased productivity: simplified asset access and handling improve staff efficiency.
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Support for diversification: flexibility and interoperability suit companies operating across platforms and markets.
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Competitive advantages: greater efficiency, faster distribution and better organisational structures.
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Ongoing innovation and growth: a constantly evolving product, aligned with sector trends through strategic partnerships and a precise roadmap.
ARKKI EVO stands as a strategic investment in the future of media asset management.
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Tag:
#MediaManagement, #BroadcastTechnology, #ARKKIEvo, #MediaPower, #AIinMedia, #ContentSupplyChain, #MediaAutomation, #VideoDistribution, #MAM, #CloudMediaSolutions
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